Week 2 Newsletter
As divisional matchups continued in Week 2, we see early playoff favorites emerging. Lamb’s The Show, Gilmore’s Take Me Higher, and Kennedy’s Adoption Agency have risen to the top. Last season at this time, we assessed team brands. In true tradition, we revisit those brands to see who’s leveled up and who’s lagged behind.
Brand Results for 2024:
S Tier: The Best and Brightest
Jordan, Noah’s Flood
- Personal touch in team name.
- Custom logo and name synergy.
- Vengeance-fueled team branding.
- Dynastic branding.
Connor, The Show
- Logo reflecting his personal hero.
- Dynastic team name.
- Brand catchphrase: “Sit back and enjoy The Show.”
Collin, Rambo 🖕
- Instantly recognizable logo.
- Timeless dynasty team name.
- Logo-name cohesion.
A Tier: Great, but Room to Grow
Andrew, Brock Hard
- Recognizable logo.
- Clever team name plays off his QB.
- Team name acts as a double entendre given his passion for football.
Travis, Blessed + Highly Favored
- Easily identifiable logo.
- Strong, consistent dynasty name.
- No longer Blessed (0-2).
Trey, Kennedy Adoption Agency
- Creative tie to the adoption bit.
- Colorful, recognizable logo.
- No one remembers his Monsters Inc. reference.
Ryan, FSB Zuggernauts
- Custom designed logo.
- Dynasty team name.
- Easily recognizable brand visual.
Chris, World Wahr III
- Classic dynasty name, honoring his legacy (2020 & 2021).
- Player nicknames that enhance brand identity.
- No logo cohesion.
B Tier: Meets Expectations
Sam, Shake and Bake
- Name matches his starting QB, and the logo ties in nicely.
- Loses synergy points for featuring two people in his logo.
- Likely to rename the team after Baker’s regression.
Matt, Median Men
- Name fitting his mid-tier brand ranking.
- Strong belief in a “2-win system” incorporated into the brand.
- Points for leveraging AI in his creative design.
C Tier: Below Average
John, Can You Take me Higher?
- Gains points for logo-name cohesion with Cowboys jersey to support his starting QB.
- Name is too long.
- Missed the chance to draft Cousins—the Creed-loving NFL player.
F Tier: Needs Improvement
Spencer, Brockcember
- Team named after a player not on his roster.
- Name based on a single month, lacking dynasty relevance or longevity.
- Outdated logo despite career in Creative.
A Week 2 Recap
- Lamb goes hard in the paint, outscoring Cotton and Green combined. His all play standing soars to 21-1.
- Bosch loses his top two picks to IR.
- Gilmore snags Jordan Mason for $1, beginning his Coach of the Year campaign
- O’Neil, not to be outdone, grabs Kareem Hunt for $0, before the Chiefs formally sign him.
- Kennedy spends $8 on Mattison who could have been grabbed for free the day prior. His bench scores a combined 8.1 points.
- Norton and Zisman trade Chiefs receivers
League Legacy Standings:
Message of the week:
A Week 3 Preview
Matchup Overview:
This Week in History: In 2022’s Week 3, Cotton set the record for the Largest Blowout victory, beating Lamb’s Happy Endings (Him/Him) by 91.32 points. Cotton’s team was unnamed at the time.
All the best,
Office of the Commissioner
KC Guyz 